150UP_logo
Fay

Sounds Like Fay

Fay

Sounds Like Fay

Fay

Sounds Like Fay

Rumor has it: as expressed by the payoff “Made with special materials”, raw materials used by Fay have an outstanding quality.

We decided to capture the essence of clothes through sound – highlighting the noises produced while opened, stroked or moved. The campaign was structured around 4 short videos focused on special life-moments, where all human senses were involved using sound. 

Giving elegance a new, audible form.

fay.com

Role

Concept
Art Direction
Branded Content
Filming

View also